The number of Mac owning households continues to grow rapidly throughout the world, but according to a study, nearly 85% of Mac owning households, also own at least one (1) PC.
An NDP’s 2009 Household Penetration study states that about 12% of US computer households have at least one Mac, beating last years 9%. It also that close to 85% of those Mac users own a PC.
“Multiple computer ownership is a common thread in Apple computer households, with 66 percent of households owning three or more computers, compared to just 29 percent of Windows PC households. Apple owning households are decidedly more mobile as well, with 72 percent of them owning a notebook, whereas only 50 percent of households that have a Windows PC own a notebook.” – NDP
Another thing this study notes, is that Apple users tend to be more “tech friendly.” On average, Apple households seem to own more consumer electronics, compared to Windows users. In fact, it’s almost twice as much as a PC user owns.
Source: NDP 2009 Household Penetration Study
Looking at this study, I’d say that in the next couple years, about 50% of people in the US will own a Mac.
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2 Responses to “Mac ownership growing rapidly.”
thatoneguy158 October 7, 2009
Yes Macs are gaining ownership but the average Mac user does own a Windows PC.
|erikastechblog October 7, 2009
nice website! very cool layout
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