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For the past three weeks many customers have complained about the iPhone 4’s reception issues, and many Apple critics have jumped on Apple’s lack of urgency in dealing with the problem. The question I raise today is wether or not we’re making a mountain out of a mole hill; I’m no expert in business, but I feel like I understand why the public feels that Apple, a multi-billion dollar company, is shuffling their feet on the problem while Apple is right on schedule in their minds.

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Ever since the release of the new iPhone 4, consumers have been encountering reception issues; such as dropped calls, and display issues. What will Apple decide to do?

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